Saturday October 7th


9:00 - 9:15

Opening Remarks

9:15 - 10:00

Jumpstart Your Facebook Ads

In this live session, you'll learn the fundamentals of running successful (and profitable) Facebook Ads as a self-published author. Learn essential strategies and a proven blueprint to set up your campaigns with maximum efficiency and profitability. From choosing the right objectives to optimizing and scaling your ads, you'll uncover the keys to success in reaching thousands of readers every day. Unleash the potential of Facebook's machine-learning and AI, and witness real examples of ads generating thousands of sales and millions of Page Reads. By the end of the session, you'll be equipped to run Facebook ads in just 60-90 minutes per week, leaving you more time to focus on your writing endeavors.

10:15 - 11:00

Amazon Ads – Are They Right For Your Books?

Clicks are expensive.

We’ll look at the current state of Amazon Ads and discuss how one can decide if their books can profitably be advertised through AMS. Additionally, if the answer is “no,” then we’ll talk about some other options.

We all want readers, but we need to find them profitably.

11:15 - 12:00

Mastering the Art of Newsletter List Building: Strategies and Tips for Authors

In this workshop, you'll discover powerful techniques to grow and sustain your subscriber list effectively. Kerrie will delve into the world of lead magnets, teaching you how to create compelling incentives that entice readers to join your mailing list. Learn the secrets of successful newsletter swaps, list-building giveaways, and group promotions to collaborate with fellow authors and expand your reach exponentially. Whether you're a novice or experienced author, this session will equip you with essential skills to build a thriving community of engaged readers.

12:00 - 12:45

Lunch Break

12:45 - 1:30

AI: The Marketing Assistant You've Always Needed

Facebook Ads, Amazon Ads, Newsletters, and more . . . who is going to make all of that content? Better yet, who's going to make the plan for deliverables? Finally, who is any of that content for? Thankfully, the AI was trained on the Internet itself, and can help you with any marketing task you need to do. What once took hours now takes minutes. The only limitation on what an AI can do for you is what you are able to prompt. This 45 minutes will not only go over use cases but it will also give you a number of prompts for ChatGPT and Claude 2.0 so you can start implementing what you learn at this conference. Not next month, when you can make time. Now, today, in just a few minutes.

1:45 - 2:30

Unleashing the Power of Book Marketing: Insights from Industry Experts

Our esteemed panelists, Mark Leslie Lefebvre, Michael La Ronn, and Bernadette Marie, all accomplished authors, will share their invaluable experiences and strategies in the realm of book marketing. Learn firsthand from their successes and challenges as they delve into various marketing approaches, from social media tactics to promotional campaigns. The session will conclude with an interactive Q&A, where you can seek personalized advice and tips to supercharge your own book marketing efforts. Don't miss this opportunity to gain insider knowledge from these seasoned industry professionals.

2:45 - 3:15

How CraveBooks Can Help You With Your Marketing

Discover how CraveBooks can revolutionize your book marketing. You'll learn innovative strategies to leverage the CraveBooks platform effectively. From optimizing book promotions to reaching a broader audience, this session will equip you with the tools and insights needed to elevate your marketing game and maximize your book's visibility and success.

3:15 - 3:30

Final Wrap up and Questions

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