Launching a book is an exciting time. Now you want to get your new book into the hands of readers. Creating a successful book launch takes some effort and planning, but it will be worth it. Stacking newsletter promotions (promo stacking) is a great strategy to drive traffic to your books during a book launch or anytime you’re looking for that sales boost.
What is Promo Stacking?
A newsletter promotion is a marketing strategy where you pay to have your book featured in a daily newsletter that goes out to readers. Promo stacking is when you sign up for multiple newsletters in a short amount of time.
Why Promo Stacking?
The purpose of this technique is to get your books on various promotional newsletters on your launch day and the 3-7 days after. CraveBooks has over 20 newsletter options that offer daily book deals to readers. Each of these lists has its own group of readers who have signed up for free to receive these daily book deals via email for their favorite genres. Because they chose to sign up for the emails, they tend to be engaged readers. In addition, the platform offering the promo newsletters, usually puts the featured books on its website as well.
How to Stack Promos
It takes a little preparation to effectively set up your promo stacking, but it is definitely worth it. First, pick the dates you want to participate in promotional newsletters. Many readers are looking for a good deal so it can help to drop the price of your book a couple dollars, but it isn’t necessary. If you have a few books published, consider dropping the price of one of your other books, especially if your new book is a series, and keep your new release at full price. You can even sign up for newsletter promos with the other book, the week before your book launch, to start driving traffic to your new book.
There are a couple approaches you can take. Let’s say you want to participate in seven promos. You can spread those out and do one a day; so you can run one on Monday, one on Tuesday and so on. Or you can do multiple in one day over the course of a few days. So maybe you do two on Monday, three on Tuesday and two on Wednesday. When you stack multiple in one day, it may be harder to track which ones are more effective.
CraveBooks has Daily Deal Promotions for all genres that can range from $8 up to $100+. Think about your budget and what is going to work for you. Then create your account (there are various options including a free one), upload your book information one time and then sign up for as many promos as you want all in one convenient place. Plus, if you are a Platinum member, you get stats on the performance of each promo and 10% off each one. Your information gets saved so when you have your next book launch and you want to stack promos again, all you need to do is go in and schedule those.
When launching a new book promo stacking with CraveBooks Daily Deal newsletters can be an effective strategy to get more readers and ultimately more sales.