back matter of a book

The back matter of book is what you include after, “The End.” Optimizing this back matter is crucial for engaging readers, building your fan base, and driving sales to your other books. Here are ten tips to help you make the most of your ebook’s back matter: 

Coming Soon: Create anticipation for your next book by including a “Coming Soon” section. Provide a brief teaser or sneak peek of your upcoming work to pique readers’ interest and encourage them to stay connected with your writing. 

Reader Magnet: Include a link to free bonus or exclusive content that a reader can download once they provide their email address. It can be a short story, prequel, or any valuable content related to your book’s universe. This incentive will encourage readers to join your email list or follow you on social media. 

Also By: Showcase a list of your other books and be sure to include the links each book. This helps readers discover more of your works and can lead to increased sales as loyal fans may be interested in exploring your other titles. 

Follow Me Buttons: Include clickable buttons or hyperlinks to your author pages on other platforms such as CraveBooks, Amazon, and BookBub. This reader will be informed anytime you release a new book.  

Ask for a Review: Politely request readers to leave a review if they enjoyed the book. Positive reviews play a significant role in boosting your book’s visibility and credibility on online marketplaces. 

About the Author: Readers like to connect with authors. Write a compelling “About the Author” section to introduce yourself to readers. Share your background, writing journey, and any personal anecdotes that may resonate with your audience.  

Website: Link to your author website where readers can find more information about you, your books, and updates on future releases. Your website serves as a central hub for your online presence. 

Social Media: In addition to the follow buttons, encourage readers to connect with you on social media by briefly describing the benefits of following you (e.g., exclusive content, writing updates, giveaways). 

Newsletter: If you have a newsletter, invite readers to subscribe. Share with them how often they can expect to receive the newsletter and what they can look forward to seeing in it. A newsletter is a powerful tool for maintaining a direct line of communication with your fanbase and keeping them engaged with your work. 

Chapter for Next Book: If the book is part of a series, consider including the first chapter of your next book as a teaser. This can help hook readers into the upcoming story and increase their anticipation for its release. Then include a link to where they can buy it.

A Short Letter to Your Reader: Write a heartfelt letter to your readers, expressing your gratitude for their support and feedback. This personal touch can foster a strong connection with your audience. 

Remember to keep the back matter concise and visually appealing. Use formatting to make each section stand out, making it easy for readers to navigate and engage with the content. By implementing these tips, you’ll optimize your ebook’s back matter to engage readers, build your author brand, increase sales and foster a loyal fanbase. 

Interested in learning more about book marketing? Join us for the Book Ninja Summit, an immersive and empowering one-day event designed to help you become a Book Ninja in the world of book promotion and marketing. 


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