Level Up Your Author Game
Saturday Sept. 7, 2024
11:00 AM - 5:00 PM EASTERN DAYLIGHT TIME
11:10 - 12:10 AM
Mastering Online Book Marketing: Proven Strategies for Author Success
In today's digital age, the landscape of book marketing has evolved. With the continued popularity of ebooks and the fact that over 50% of print books are now purchased online, it's crucial for authors to shift their marketing focus to the digital realm. But online marketing isn’t just about social media—there's a wealth of powerful tools and platforms available to help you reach a wider audience. Join industry expert Kerrie Flanagan in this dynamic workshop where you'll discover the most effective online marketing strategies tailored specifically for authors. Learn which platforms and methods will best utilize your unique strengths, drive more readers to your books, and ultimately boost your sales. By the end of this session, you'll be equipped with strategies that you can implement immediately to start seeing results.
12:20 - 1:20 PM
Build a Funding Machine for your Books
Let’s talk about how you can use Kickstarter to offset the cost of creating your books before you’ve published them. We’ll talk about growing your existing offering using crowdfunding and how you might expand into adjacent markets. And as a bonus, I’ll include 3 pro tips to give your Kickstarter campaign the jump start it deserves.
1:30 - 2:30 PM
Buyer Psychology 101: The Subtle Art of Persuading Readers to Buy Your Books.
Discover how understanding your readers' minds can transform your marketing efforts and skyrocket your book sales. We'll dive into the key psychological triggers that influence purchasing decisions and teach you how to craft irresistible messaging that resonates with your audience. Join us and learn the subtle, yet powerful, art of persuasion that will turn potential readers into loyal buyers.
2:30 - 3:00 PM
Lunch Break
3:00 - 4:00 PM
Running Profitable Facebook Ads
There are dozens of ways to set up Facebook ads, but not all produce profit. Learn how professional ad agencies set up ads and measure their success with a few simple steps.
4:10 - 5:00 PM
Indie Author Book Marketing: Ask the Experts Panel
This panel features three seasoned authors at different stages of their careers: Kerrie Flanagan, Kristie Cook, and Brett Stephan. Each panelist brings a unique perspective to the table, offering strategies and advice tailored to indie authors like you.
Kerrie Flanagan, with over 25 years of experience in the publishing industry, is a prolific author and writing consultant who has guided countless authors through the self-publishing process. Kristie Cook, a pioneer in the indie publishing world, has sold over half a million books across genres and built an international fanbase. Brett Stephan, a dynamic marketing strategist and author, has combined his love for storytelling and expertise in digital marketing to help indie authors reach new audiences.
In this interactive session, you'll gain valuable insights and marketing strategies from these industry veterans who have successfully navigated indie publishing. Whether you're just starting out or looking to refine your strategies, this panel will provide you with the tools and knowledge you need to boost your book sales and connect with a broader readership.
Kristie Cook
Brett Stephan
Kerrie Flanagan
5:00 PM
Final Wrap up and Questions
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